Nikon  
https://www.nikonsportoptics.com/

You can always count on Nikon for high-performing optics at reasonable prices. This year, the company introduced three new products. The first is a rifle scope for the .22 LR AR, the P-22, 2-7 power with a 32 mm objective lens. It’s specifically designed for the ballistic trajectory of the .22 LR cartridge so that you can place your shots with confidence. Whether it’s shooting prairie dogs or targets, the P-22 will help you reach out to 100 yards and beyond. It’s available with either a bullet drop compensation reticle, which gives you hold points for various distances, or a turret that allows you to dial in your distance. The price is a low $179.95. For scoping out your hunting range, Nikon has improved its best-selling Monarch 5 binoculars. The use of ED glass, a low dispersion glass, reduces chromatic aberration or color fringing. This provides a clearer, crisper image with better contrast. The binoculars are also lighter now for better all-day carrying comfort. MSRP starts at  $329.95. Finally, Nikon introduced the Aculon ultra compact rangefinder. Weighing just 4.4 ounces without batteries, the Aculon provides quick readings from 6-550 yards. MSRP is $169.95.